Lightweight Oversized Eyeglasses: Engineering Comfort into Big Frames — A B2B Guide
Oversized frames sell. The problem is they also hurt. A 54mm acetate frame weighs 28-35g — double the weight of a standard frame — and within two hours of wear, the nose bridge pain begins. Consumers love the look and hate the experience, which creates a return and exchange problem that erodes your margin. The […]